Founder and Design Director, Pallas Couture
Joy Morris is renowned in the Australian bridal industry with decades of experience in the world of haute couture.
Commencing her fashion career as a trained buyer 35 years ago, she cultivated a love of Parisian haute couture during her many years attending the private showings of the collections from some of the world’s most renowned couture fashion houses in Europe. Acting as a fashion forecaster and colour trend analyst, Joy worked as a strategic buyer with the fashion houses asking her to select key pieces from their collections which would become the basis for their international offerings.
Originally founding Pallas as a high fashion studio, Joy offered the most exclusive and previously unavailable international brands to her discerning clientele, becoming known for her incredible eye and understanding of international trends and original design.
With an in-house patternmaker and seamstress at the studio to offer an additional custom service for her clients, the transition to Pallas Couture was a natural progression, constantly being asked to create her own visionary designs for bridal and evening occasions.
Transforming it into a luxury couture label in 2001, the brand has since grown to become one of Australia’s leading fashion couturiers, with Joy considered a master for creating beautiful gowns for her high profile clientele.
Co-Design Director and Muse
As the daughter of Joy, Philippa’s progression into the luxurious world of high fashion was natural. Her love of couture stemmed from her teenage experiences accompanying her mother on buying trips to Europe where she was introduced to the magic of some of the world’s most esteemed designers.
After first studying a Bachelor of Psychology, Philippa yearned to be immersed in the world she had grown up in, choosing to leave her current discipline and follow in her mother’s footsteps.
Studying Fashion Design at the Academy of Art in San Francisco, she learned first-hand the technical skill required in the field, before returning to Sydney to join the Pallas Couture team, bringing her talents and ideas to the luxury brand.
With a love of contemporary fashion and design approach that is both intelligent and considered, Philippa complements Joy’s incredible vision, where they work together to create collections that balance traditional couture with a modern aesthetic.