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This October, during New York Bridal Fashion Week, Pallas Couture and Jaxon James hosted an intimate evening in Tribeca to unveil the Maison La Rose collection. Set within the Jaxon James space, the event unfolded as a showstopping celebration of couture, beauty and femininity – a night where New York City itself seemed to pause for a moment of pure romance.

The transformation of the venue felt like stepping into a dreamscape. Soft white draping framed the room, candlelight flickered across champagne glasses and the gentle sheen of silk gowns, and a live DJ set the tone with a low, elegant soundtrack. Throughout the evening, luminous models floated through the space, showcasing key looks from the new collection and bringing the story of Maison La Rose to life in real time.

The debut of Maison La Rose marked a significant milestone for Pallas Couture, underscoring the house’s continued evolution and its vision for modern bridal couture. It also highlighted the creative partnership with Jaxon James – a collaboration that resulted in an evening that was immersive, memorable and beautifully aligned with the aesthetic of both brands.

Rather than a traditional runway show, the presentation unfolded organically. Models moved gracefully between guests, offering a private, almost behind-the-scenes view of the gowns. Up close, the intricate craftsmanship of Maison La Rose was unmistakable: sculptural bodices, precise corsetry, and fluid skirts that captured every flicker of light and every breath of movement.

Lace was picked up by the glow of the candles, delicate motifs illuminated in soft focus as the models passed. Fabrics billowed gently with each step, and every gown seemed to tell its own story of structure, femininity and artistry. It was a reminder that couture is as much about how a dress moves and feels as it is about how it appears in a single still moment.

The atmosphere remained warm and personal throughout the night – more like a private gathering than a formal presentation. Brides-to-be, stylists, editors, influencers and industry partners mingled across the room, pausing to admire details, discuss silhouettes and textures, and take in the intricacies of the hand-finished work that defines Pallas Couture.

As the evening continued, the models later spilled out into the streets of Tribeca for photographs. Against the city’s brick façades and night lights, their sumptuous gowns and refined silhouettes created a crowd-stopping display of modern elegance. The contrast of couture-level craftsmanship with the energy of downtown New York made for imagery that felt instantly iconic.

In the end, it was much more than a couture showcase. The Maison La Rose debut became an unforgettable New York moment – a celebration of beauty, craftsmanship and collaboration, and a glimpse into the next chapter of Pallas Couture’s story on the global stage.